1–year screen replacement offer announced by Lava for its Smart and Feature Phones

With Lava smartphones manufactured in dozens by different manufacturers, there are certain Market Gimmicks every company is coming up with to increase sale and bring more customers in the arena. With the festive season striking soon, Lava has announced a great offer of one screen replacement with a validity of 1 year from purchase on its phones. The offer however is only valid for both smart and feature phones purchased between 15th September to November 15th, 2016.

Company Speak-out:

Upon announcing the exclusive festive offer the CEO of Lava, Navin Chawla said “As our consumers look forward to the upcoming festive season, it’s an exciting time for us as well, to be a part of their celebrations. This offer, we are sure, will add value to their festivities and help them get more out of their purchase.” This clearly indicates the effort of the company to provide best offer to customers this festive season and gain more revenue out of the offer.

Upon asking about the reason behind such exclusive offer, Navin Chawla replied – “We recognise that people spend considerable amount of money to buy mobile phones, and are always concerned about high screen replacement costs in case of accidental damage. This offer will give our consumers some peace of mind and will enable them to fully utilize their devices’ potential”.

This offer is indeed is great one because it is a fact that screen replacement is not covered under warranty and most of the times smartphones are prone to such damage. Replacing the screen is an expensive affair and thus this offer may raise the sale of LAVA phones this festive season.

Availing the offer:

The offer sounds and is definitely very lucrative but in order to avail the offer there is a small price to be paid. To avail the screen replacement for feature phone the customer need to pay a charge of Rs 150 at the time of purchase and for smartphones a price of Rs 250 needs to be paid. The step of obtaining the offer is a bit tedious because the customer have to contact the company’s service centre along with proof of identity and purchase receipt along with mobile number for registering the offer.

Conclusion:

The exclusive offer is only for smart and feature phones and is not applicable for laptops and tablets. It is not a difficult task to get the screen replaced once under validity period because the customer can walk up to any of the 950 service centres spread across the country, show the offer proof and get the screen replaced.