Lenovo Launches the Phab Plus: A 6.8 inch Phablet for the Indian market

Lenovo has been making a splash in the smartphone market of late with some brilliant offerings. Now the Chinese consumer electronics giant has plans to take the phablet space by storm. Lenovo has launched its latest phablet – the Lenovo Phab Plus – for the Indian market at a discounted price of Rs. 18,490. The Phab Plus is available through Amazon India.

Lenovo has been dishing out some great phones in various price ranges and form factors this year and has its eyes set on challenging the like of Samsung and Apple in the race for the top smartphone company in the world. The company has been the world’s premier Personal Computer maker for a couple of years now.

Specs on the Lenovo Phab Plus

The Lenovo Phab Plus boasts of a 6.8-inch full-HD display at a pixel resolution of 1080 x 1920. Powered by a 64-bit octa-core Qualcomm Snapdragon 615 processor and 2 GB RAM, the Lenovo Phab Plus promises to be a performance beast. The dual-sim phablet comes with a 13MP rear camera with dual LED flash and a very potent 5MP front facing camera. The Lenovo Phab Plus runs on the Android Lollipop OS and offers an internal storage of 32 GB. In terms of battery, the Lenovo Phab Plus has an impressive 3500 mAh battery that according to Lenovo will last up to 24 hours of talk time and up to 350 hours on the standby mode.

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The Lenovo Phab Plus also has all the desired connectivity options that one can hope for in a current generation phablet. It has 4G, 3G, GPS, Wi-Fi, and Bluetooth. And finally, the Lenovo Phab Plus is 7.6 mm thin and weighs 220 grams. The weight seems just perfect for a phablet with a form factor of 6.8 inches.

Will this Phablet eat into Lenovo’s Tablet market share?

It is no secret that Lenovo builds a wide variety of products that include some great Tablet computers. Some skeptics believe that launching a phablet that is almost 7 inches in form factor could prove to be a bad move on Lenovo’s part as it could threaten their Tablet sales. While that concern sounds legit on paper the chances of that happening are abysmal, if at all.

A good reason to discount this concern is that Lenovo’s target audience for Tablets is drastically different when compared to its competitors. A majority of Lenovo’s latest Tablets are based around the business consumer’s needs. Lenovo’s iconic ThinkPad brand is slowly but surely evolving into a top mix-breed Tablet/Laptop computing brand. Some of the best business computers on the market right now are Lenovo’s ThinkPad Yoga series laptops.

These laptops double up as Tablets with incredible efficiency and provide consumers everything they can hope for in a Tablet or a laptop. So to assume that Lenovo’s latest phablet the Phab Plus could have a cannibalistic effect on its Tablet sales would be a wrong assumption, one that would not require many distractors to be proven wrong.

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What does the future hold for Lenovo’s mobile offerings?

Based on the fact that Lenovo has an incredibly wide range of consumer products to offer in all potential markets, it is safe to assume to that Lenovo’s mobile strategy is in good shape. To be a truly successful consumer electronics brand, organization must have the widest possible range of product offerings. Lenovo hits the bull’s eye in this regard. Not only does it have the variety to boast in the Personal Computing sphere, it also has an amazing range of products in the mobile ecosystem. From form factors to high quality hardware and from quality budget phones to powerful luxury products, Lenovo has all the bases covered.