Micromax Launches a Premium Flagship Device – Yu Yutopia: Claims it is the Most Powerful Phone on the Planet

Micromax owned Yu Televentures is back in the news. This time with a new product – the Yu Yutopia – which the company claims is “the most powerful phone on the planet”. Now that is some claim and claims get validated once the evidence surfaces. We will have to wait and see how the device copes with competition once it hits the market. The Yu Yutopia was announced earlier today. For now let’s assess the device’s potential offerings.

Specifications – Micromax Yu Yutopia

As is the norm these days just as a device nears the date of launch speculations, leaks, and teasers surface and add to the hype. The same is true of Micromax Yu Yutopia. The rumored specifications on-board the Micromax Yu Yutopia were as follows: a 5.2 inch QHD display, Cyanogen OS 12.1 based on Android 5.1.1, a 64-bit octa-core Qualcomm Snapdragon 810 series processor, Adreno 430 GPU, 4 GB RAM, 32 GB internal memory, 3000 mAh battery unit with fast-charging support, a 21 megapixel rear camera, an 8 megapixel front camera, 4G LTE support, Type-C USB port, and all the latest communication technologies.

From from iSpyPrice: Check out the Pre-order price of the Micromax Yu Yutopia mobile and pre-order it now

As it turned out the rumors did prove correct and these are indeed the specs on the Yu Yutopia. This is certainly an extremely powerful phone. However, other than these specs there was another intriguing rumor about the Micromax Yu Yutopia that is sure to make heads turn. In fact it was more than a rumor because the company itself was teasing it.

The Micromax Yu Yutopia was rumored to be an all-metal body and now that it has been unveiled we see that it is indeed the premium flagship Micromax has been waiting to flaunt.

Micromax taking the bulls by their horns by taking digs at their rival brands’ products

Micromax has always been known to invest heavily in marketing. Much like its number one international competitor – Samsung – the company has a hefty marketing budget. This is why Micromax can be seen taking a dig at several of its competitors.

More from iSpyPrice: Check out the budget phone beauty that is the Micromax Yu Yunique mobile

Earlier this week the company took a dig at rivals OnePlus and Xiaomi through an image which mocked the two brands. The image said “R.I.P. Plastic and Sandstone. True Power Lies in Metal.” Very clearly stating that the new Yu Yutopia was going to trump its competition because it was going to sport an all-metal body, hence, giving it the premium look that some of its competition still doesn’t have.

More from iSpyPrice: Check out this Micromax mobile price list to find a Micromax device in your budget

Micromax didn’t stop at OnePlus and Xiaomi, they went on to mock Samsung itself. The company’s official Yu Twitter account sent out the following tweet a couple of days ago:

If it can’t customize as per your needs, it can never be truly yours #NextisNotNow #Yutopia https://t.co/746xiQwbG2 pic.twitter.com/kH3CBRNDGx

— YU (@YUplaygod) December 15, 2015

The image shows a Samsung Galaxy series device and the caption hints that unlike Samsung devices the Yu Yutopia will be a device that consumers can customize as per their needs.

Can the Yu Yutopia live up to the hype?

If there is one thing we know about a Micromax Yu brand phone, it is that everytime the company launches a smartphone under the Yu brand it creates hype like no other device around it, thanks entirely to Micromax’s brilliant PR efforts. But creating hype is not enough, the Yu Yutopia must deliver on its hype because as we have seen in the past some Yu phones probably weren’t as spectacular as they were hyped to be.

More from iSpyPrice: Read our comprehensive benchmarking and performance review before you buy the Micromax Yu Yureka mobile

Right now the Yu Yutopia has everything going for it. From an incredible all-metal design to great specifications the Yu Yutopia looks poised to take on the iPhones and the Galaxies of the world, whether it succeeds in dethroning these hotshots or not, only time will tell.

Check out this Yu Yutopia product video from the official Yu YouTube channel – YuPlayGod