Panasonic P66 Mega Will Support 21 Indian Languages

Panasonic recently launched the Panasonic P66 Mega smartphone with support for 21 Indian Languages. The Japanese multinational is confident that its India specific strategy will attract buyers and create new avenues for it in the Indian subcontinent.

More from iSpyPrice: Check out the Panasonic P66 Mega mobile‘s specifications in greater detail

Here is a quick look at the specifications on the Panasonic P66 Mega.

Specifications – Panasonic P66 Mega

The Panasonic P66 Mega will boast of a 5 inch IPS display that has a screen resolution of 720 x 1280 pixels. The phone has a 1.3 GHz Quad Core processor and a 2 GB RAM that compliments its processing powers aptly. The 16 GB internal storage can be expanded up to 32 GB via a microSD card slot. The 8 megapixel primary camera supports LED flash and auto focus while the secondary camera for all the fun selfies you need to capture is a 5 megapixel unit.

The dual SIM smartphone supports 3G connectivity and has a rather impressive 3200 mAh battery. The P66 Mega is powered by the Android 5.1 Lollipop OS but sports Panasonic’s very own Panasonic Icon UI to offer users a different look and feel compared to the standard Android UI.

How prudent is it to build smartphones that cater specifically to a local market?

As mentioned earlier the P66 Mega provides support for 21 Indian languages which is quite a novel feature addition on Panasonic’s part but this begs the question – how prudent is it for smartphone brands like Panasonic to focus their energies on building products that cater specifically to a local market?

More from iSpyPrice: This new Panasonic phone price list is worth a look

There is never a simple answer to such a question because there are always a lot of factors at play. But since we are referring to the Indian smartphone market here as the local market let’s look at what some other brands are doing to woo Indian consumers.

Gionee is a case in point. Last year the Chinese company packed its Gionee Marathon M5 series of smartphones with spectacular battery specs. Long lasting batteries are one of the top priorities of any consumer who wants to own a smartphone but when it comes to the Indian consumer the battery capacity becomes a major selling point. Gionee saw this as an opportunity and capitalized by launching – Gionee Marathon M5, Gionee Marathon M5 Plus, and Gionee Marathon M5 Enjoy, among others. This strategy seems to have paid off for Gionee as the company’s Marathon M5 series has done pretty well since launch.

Another Chinese brand Xiaomi pioneered the art of selling more phones direct-to-customer through the online only model, which has becomes a darling of the Indian masses. The reason for this was simple. The Indian consumer is among the smartest consumers on the global tech stage and demands better products for a bargained price.

There is nothing wrong in that because consumers empower brands and companies that listen to their consumers invariably do better than those who don’t. After Motorola and Xiaomi adopted the online only model, a plethora of companies joined the bandwagon in India and needless to say, they have all benefited from this move.

Finally, until last year Micromax was a roaring success mainly because it gave Indian consumers options in every price segment and offered good value-for-money smartphones. Even now the change in Micromax’s fortunes has more to do with management hara-kiri than poor product placement.

By offering support for 21 Indian languages Panasonic has taken a bold but positive step in the right direction. If you understand the local market then catering to the local market should be your priority, not your option.