Asus has Unveiled the ZenFone Zoom with 3x Optical Zoom at CES 2016

Asus has announced the launch of its latest ZenFone series phone, the Asus ZenFone Zoom. The phone will launch in India on January 22. The company is pushing this device as the “most advanced photography-focused smartphone” and that is no trivial claim.

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Here’s a quick lowdown on the specifications of this phone.

Specifications – Asus ZenFone Zoom

The Asus ZenFone Zoom has a 5.5 inch display with a pixel density of 403 ppi. The device boasts of 2.5 GHz quad-core Intel Atom Z3590 processor and a 4 GB RAM. The phone has 64 GB of internal storage. The rear camera on the ZenFone Zoom is a 13 megapixel unit while the front facing camera is a 5 megapixel unit.

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The ZenFone Zoom is powered by Android 5.0 Lollipop and has a 3000 mAh battery. The device supports Wi-Fi and 4G connectivity and has a micro-SIM slot. Connectivity options include Wi-Fi and 4G.

What makes the ZenFone Zoom different from its competitors?

Is it safe to say that when it comes to its USP – the 3x optical zoom feature – the Asus ZenFone Zoom has no rival? Yes, we think so. And this is exactly what makes it different from its competitors. Asus calls this device the “world’s thinnest 3x optical zoom smartphone” and the phone certainly lives up to that billing.

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The 13 megapixel rear camera has a Panasonic SmartFSI sensor and a 10-element lens from Hoya. The aperture range on the camera is from f/2.7 to f/4.8 and that of the focal length is 28-84 mm. Optical Image Stabilization technology (OIS) on the ZenFone Zoom also adds to its high-end camera tech.

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If you are a camera freak and a great camera is your number one priority on a smartphone then the ZenFone Zoom is the product you have been waiting for.

Asus has more upcoming products lined up

While the ZenFone Zoom has been unveiled at CES 2016, it was actually first announced a year ago at CES 2015, so it has taken a fair bit of time to hit the market. It will be available in the US from February. However, that is not the case with some of the other Asus phones. The Taiwanese hardware and electronics company has a lot of smartphone launches lined up for this year.

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The company has just launched the Asus ZenFone Max mobile a few days ago and the Asus ZenFone Go 4.5 mobile prior to that. The launch of these three extremely different devices goes to show that Asus is currently focused on diversifying its mobile division between different price segments.

The Asus ZenFone Go 4.5 is for the price conscious consumer while the Asus ZenFone Max was a budget phone which offered great specs for its price segment. Now Asus has unveiled a high-end phone with great camera tech. Surely the company has upcoming events such as the Mobile World Congress in mind for the launch of a more diverse portfolio of devices.