China and India have a special relationship. No we are not talking about trade relations. No we are not even referring to the movie industries of the two countries. The two Asian giants have an uncanny affinity for smartphones and it would be fair to say that Chinese smartphone brands are in love with the Indian market.
More from iSpyPrice: Check out the expected India price of the LeTV Le 1s mobile
Chinese brands such as Xiaomi, Gionee, and OnePlus have tasted great success in India and other Chinese consumer electronics brands see their success as a sign of the times. They know that outside China, India is a market that is very smartphone friendly.
This brings us to the latest entrant from China making its India debut in January, 2016. This time it’s a Chinese Internet Company that has decided to test the water in India. LeTV, which also manufactures televisions and audio devices in China, entered the smartphone space only about 6 months ago, which makes its jump to India even more interesting.
More from iSpyPrice: LeTV’s competitor QiKU Mobile recently introduced its much talked about QiKU Q Terra mobile
LeTV has so far launched 4 smartphones in China namely the Le 1, Le 1s, Le 1 Pro, and the Le Max. The company is expected to debut its first flagships in India on January 5, 2016. These days every smartphone brand wants to offer something unique to the consumer. How else can you stand out from about 80 other brands in one market?
Here at iSpyPrice, we offer you price insights and other relevant information from have 78 smartphone brands. If you as a consumer find that number staggering just imagine what a new brand has to keep in mind when it decides to enter such a highly saturated market with the obvious intention of making a mark and making some sales.
What does LeTV bring to the table that others don’t?
As we noted above, LeTV is still pretty new to the smartphone space but in this short amount of time they have managed to carve out a niche, albeit a rather small one, for themselves in the Chinese smartphone market. They are hoping to do the same here in India.
More from iSpyPrice: Check out the expected India price of the LeTV Le Max mobile
Smartphones from LeTV are known for sporting a bezel-less design and the USP of these phones has been their premium look and feel. The company has also developed a patented LeTouch technology that uses fingerprint sensors and enables flash recognition. The impressive part about their patented technology is that flash recognition takes just 0.15 seconds and is 99.3 percent accurate when it comes to identification. That is well and truly impressive.
Much like Xiaomi and some other Chinese brands, LeTV smartphones use a different user interface that is all its own and is built upon a version of the Android OS. The LeTV runs on what it calls the EUI, which is based on Android Lollipop.
More from iSpyPrice: Check out this LeTV Mobile Price List
Interestingly, LeTV calls its flagships – the superphones – and claims the LeTV smartphones are flagship killers. Now it would not be the first smartphone brand to make such a claim but unlike other brands LeTV is still a fairly unknown quantity. This could work in LeTV’s favor if they get their marketing right.
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Consumers in India often prefer good looking phones over powerful phones, which is something LeTV has going for it. However, if the hardware and the customized system software on the phone complement its beautiful design, LeTV could indeed succeed in positioning itself as the brand to watch out for.