The Latest Marathon Series Phone Arrives in India: Gionee Marathon M5 Lite Launched with 4000 mAh Battery

Gionee has further expanded on its Marathon series by launching the Gionee Marathon M5 Lite in India. The phone is already available in China. The Gionee Marathon series has burst onto the scene as arguably the best “battery powered” series in the smartphone game, at least in India.

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Here’s a quick look at the specifications on the Gionee Marathon M5 Lite.

Specifications – Gionee Marathon M5 Lite

The Gionee Marathon M5 Lite has a 5 inch IPS display with a pixel density of 293 ppi. The phone comes with a 1.3 GHz quad-core MediaTek processor alongside 3GB of RAM. The phone also has 32 GB of internal storage which can be expanded up to 128 GB via a microSD card. The Marathon M5 Lite has a 8 megapixel rear camera with LED flash and a 5 megapixel front facing camera. It is powered by the Amigo UI based on Android 5.1 Lollipop OS. The phone also supports 4G connectivity.

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The most talked about specification on the Gionee Marathon M5 Lite is its battery capacity. This is no different than the other phones in the Gionee Marathon series. The company’s recent releases – Gionee Marathon M5, Gionee Marathon M5 Plus, and Gionee Marathon M5 Enjoy – have all been lauded for their powerful batteries.

The battery on the Gionee Marathon M5 Lite is a very impressive 4000 mAh battery unit. Gionee’s competitors will do well to offer products in the Marathon M5 Lite’s price range with similar or better battery specs. While battery is an important consideration for any consumer looking to buy a smartphone, in India battery capacity plays a crucial role when a decision is being made to buy a smartphone.

This is because the Indian consumer not only requires and demands long lasting battery life but also the device itself has to be reasonably priced. This is why many brands find it difficult to balance consumer price considerations and high tech specs for a phone. By deciding to focus specifically on battery tech, Gionee has decided to address the most pressing of consumer requirements.

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Gionee has some grand plans for India and the company is investing to the tune of Rs. 300 crores in local manufacturing in India. This will be a first for a Chinese company when it comes to heavy investments in manufacturing smartphones in India. While there are other brands who have similar plans Gionee has already stepped up the ante and is looking to become a top-three brand in India in 2016.

Gionee Marathon M5 Lite has already made heads turn in China and has become one of the better selling devices in the Marathon series in China. That is not to say that the other phones in the Marathon series are not selling well, but the Marathon M5 Lite has certainly garnered more consumer attention span than its cousins in the Chinese market.

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This is a good sign for Gionee as the Chinese and Indian markets do have certain similarities when it comes to consumer behavior in smartphone trends. This can be observed by following the success and failure cases of products from other brands which launched in China first and then in India. Xiaomi, OnePlus, and Lenovo have all had successes in China and all of those successes have translated to successes in India.