Micromax Launches Canvas Mega E353 and Canvas Mega 4G: Declares that its Focus is on Phablets!

As we reported recently Micromax is on a 4G spree and is doing all it can to push a wide range of 4G smartphones in the Indian smartphone ecosystem. In accordance with its plan to infiltrate the 4G market before 4G even realizes widespread acceptance Micromax has introduced another 4G smartphone in the Canvas series, the Canvas Mega 4G along with the Canvas Mega E353 which was already being sold online. The Canvas Mega E353 is currently available through Flipkart for Rs. 7,290 while the Canvas Mega 4G will reportedly cost Rs. 10,999.

More from iSpyPrice: Hurry up! Order your Micromax Canvas Mega E353 Mobile now

Let’s have a closer look at the specifications on the Micromax Canvas Mega and Canvas Mega 4G smartphones.

The specifications on the Canvas Mega and the Canvas Mega 4G

The Micromax Canvas Mega comes with a 5.5 inch HD IPS display. It has a Mediatek MT6592M chipset accompanied by a 1.4 GHz octa-core  processor. The phone is powered by a 1 GB RAM and boasts of 8 GB internal memory expandable up to 32 GB via a microSD card slot. Considering the fact that the Canvas Mega E353 is priced just Rs. 7,290 its battery capacity is perhaps a standout in its price range. The battery unit on the Canvas Mega E353 is an extremely impressive 2820 mAh. The phone also has a 13 megapixel front camera and a 5 megapixel front camera to its credit. The Canvas Mega E353 runs Android 5.1 Lollipop OS.

More from iSpyPrice: Check out this Micromax Mobile Price List

The Micromax Canvas Mega 4G, as the name suggests, is Canvas Mega E353 with 4G capabilities and slightly different specs. The Canvas Mega 4G is a dual-SIM smartphone that comes with the same display and camera specs as the Canvas Mega E353. However, when it comes to the raw specs the Canvas Mega 4G packs a punch. It sports a 1.3 GHz quad-core MediaTek MT6735 processor with 3GB RAM and 16 GB of internal memory expandable up to 32 GB via a microSD card slot.

In what is slowly becoming a characteristic of low-range and mid-range Micromax budget phones, the Canvas Mega 4G also packs a very efficient battery unit of 2500 mAh.

Micromax’s current focus is the Phablet market

It has become increasingly obvious to the tech media that Micromax has been launching a plethora of smartphones with a predefined strategy that they hope will eventually spoil the consumers for choices. Their two-pronged strategy currently seems to be that of pushing 4G phones and Phablets in the market. While this was already apparent to some of us now the company has come out and asserted the same.

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NDTV Gadgets reports that Micromax Informatics CEO Vineet Taneja has emphasized that the company’s focus will be the 5.5 inch display strategy.

Phablet market has grown exponentially in the last quarter with over 200% growth in the segment. With more than 70 percent of neo-users in the age group of 15-24 years extensively streaming videos on their smartphones; the growth of phablet market has been triggered exponentially. With the launch of the Mega series, we’re reinforcing our commitment to bold and fearless innovation that meets the needs of our consumers.

Vineet Taneja, CEO, Micromax Informatics.

More from iSpyPrice: Check out an interesting range of Tablets in this Micromax Tablet Price List

It remains to be seen whether Micromax sticks to this strategy in 2016 or whether this is a short term plan. One thing is pretty certain, if Micromax continues to push the envelope with a large variety of similar phones it will certainly hold on to its status as the most dominant smartphone brand in India in the foreseeable future.