Micromax Neo LPQ61407W Ups the Ante for Affordable Laptops in India

Micromax has been focusing on gaining prominence in the budget laptop segment of late. In July, the Indian consumer electronics company launched the affordable Alpha and Ignite series of laptops, which seem to come with pretty decent specifications given their respective price tags.

The most recent addition to the company’s portfolio of laptops is the Micromax Neo LPQ61407W. Let us have a look at the features in this budget-friendly device.

Specification – Micromax Neo LPQ61407W

The Micromax Neo LPQ61407W laptop packs a 1.6 GHz Intel Pentium Quad Core processor with Turbo Boost up to 2.4 GHz. The device has 4 GB of RAM and 500 GB of HDD capacity (at 5,400 RPM). It has a 14-inch (35.56-cm) HD screen, which has a display resolution of 1366 x 768 pixels. As for the operating system, the laptop runs on Windows 10.

More from iSpyPrice: Order your Micromax Neo laptop today

The laptop boasts of Snap Assist’s 4-window snap, which apparently allows for efficient multi-tasking. With respect to the form factor, the Neo LPQ61407W has a sleek and light-weight build. The device has a decent 4,800 mAh battery and weighs just 1.5 kg. It incorporates an internal microphone and a 1-megapixel VGA web camera. Also, the laptop comes with dual speakers for an enhanced audio experience.

With regard to communication features, the Micromax Neo LPQ61407W laptop supports Ethernet, wireless LAN (Wi-Fi 802.11 b/g/n), and Bluetooth v4.0. As for ports or slots, the device has one USB 3.0 and two USB 2.0 ports, an HDMI port, an RJ45 LAN port, and a 3.5-mm audio input. The laptop has an SD card reader as well.

More from iSpyPrice: Take a look at the price list for all Micromax laptops

The price difference between the Micromax Ignite LPQ61 laptop and the Neo LPQ61407W laptop is only about Rs. 1,000. The former has a 4,500 mAh battery and offers more storage at 1 TB. Also, it has two USB 3.0 ports. Other specs and features in the two laptop models are virtually identical.

In the second quarter of 2016, Micromax retained its second place in the Indian smartphone market with a share of 12.9% according to a report by IDC. The Indian smartphone giant saw a 19.9% growth when compared with the previous quarter. The IDC report also added that the company has regained its share in the $150-$200 segment owing to the introduction of the Canvas 6 series and the Yu Yunicorn smartphone that was launched in June 2016.

Apart from new product launches, Micromax has quite a lot going on in terms of business strategy. For instance, the company brought back the Yu brand to compete with its Chinese counterparts – Oppo, Xiaomi, LeEco, and Vivo – which have been generating impressive sales figures in the highly competitive Indian market.

More from iSpyPrice: Check out the detailed specs of the Yu Yunicorn mobile

The Gurgaon-based company is counting on a dual-brand strategy, wherein Yu will target the youth with its premium offerings, while Micromax will focus on smartphones that are priced under Rs. 12,000. Shubhodip Pal, Chief Operating Officer at Yu Televentures (a wholly owned unit of Micromax) revealed that this strategy would eliminate the scope for price cannibalization between the two brands. He went on to add that Yu will be out of the sub-Rs. 10,000 segment by November this year.

Micromax has also forayed into the smartTV segment with an aim to increase its share in the Indian TV market to 12% by the end of the fiscal year. The company entered this market in 2012 and currently holds a share of 10%. It also launched a range of air conditioners in June in a bid to diversify its overall product portfolio.

The Micromax Neo LPQ61407W laptop is obviously targeted at the price-conscious Indian consumers. Priced at a little over Rs. 18,000, the device is available in black colour.