Oppo’s Latest Offering, The Oppo R7 Plus Is Elegance Personified!

Chinese consumer electronics company Oppo Electronics Corp. has finally unveiled its most anticipated product in recent times – the Oppo R7 Plus – along with the Oppo R7 Lite.

Oppo may not be the most talked about brand in the Indian smartphone market but they sure do deserve their fair share of mentions. Ever since Oppo Mobile entered the market in 2008 it has dished out some rather impressive products. Despite the highly saturated smartphone market, the company has made a name for itself with remarkable products such as the Oppo Find 7 phablet and the Oppo R5. The R5 was actually, at the time of its launch, the world’s thinnest smartphone. While that moniker is no longer theirs, Oppo is still a strong smartphone brand to contend with.

The Specs on the Oppo R7 Plus

The Oppo R7 Plus is a 6 inch phablet that would give any current generation smartphone a run for its money. The R7 Plus is a dual-SIM Android 5.1 Lollipop powered device that boasts of a Qualcomm MSM8939 Snapdragon 615 chipset, a Quad-core 1.5 GHz Cortex-A53 & quad-core 1.0 GHz Cortex-A53 CPU, and an Adreno 405 GPU. The Oppo R7 Plus also boasts of a primary 13 megapixel Schneider-Kreuznach optics powered camera with laser autofocus and dual-LED flash along with an 8 megapixel secondary camera. When it comes to memory, the Oppo R7 Plus has a microSD card slot which can accommodate up to 128 GB. The phone also boasts of a 32 GB internal memory and a rather impressive 3 GB RAM.

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Perhaps, the most impressive feature of the Oppo R7 Plus is its mammoth battery capacity. At 4100 mAh the Oppo R7 Plus packs a solid punch. There aren’t many competitors in the market that can compete with Oppo in that regard. Not even some of the top-of-the-line smartphones from some of the leading smartphone brands that otherwise boast of imperial specifications.

The price wars!

The Oppo R7 Plus is tentatively priced at Rs. 29, 990 but that should not deter buyers from choosing it over another product that is competitively priced because there aren’t many 6.0 inch smartphones, or phablets, that deliver on the promise of quality as Oppo does. In a market where the likes of Apple, HTC, and Samsung still offer outstanding hardware for a slightly high price, relatively newer players like Xiaomi are offering equally stunning hardware quality at incredibly low prices by making use of the direct-to-consumer approach of online-only selling. But there is still room for players in the market who can provide high-end hardware at reasonable prices. And this is where brands like Oppo can step in and capitalize.

Apart from the Oppo R7 Plus, the company has also launched the Oppo R7 Lite at Rs. 17,990.

Oppo’s brand building efforts

In an era dominated by social media fandom smartphones often earn epithets such as good, bad, average, or amazing in a matter of weeks, if not days, and one of the primary challenges for a fledgling smartphone brand, such as Oppo, is to avoid falling in the wrong bracket. Brands can do that by actively listening to their customers and formulating marketing strategies that help them stand out from their competition, and to me it does seem that Oppo has so far done well, if you will, to not be bad-bracketed.

Oppo has done so by carefully choosing public figures whose public image sits well with what Oppo wants its brand to be identified with. Their previous marketing gigs included Leonardo DiCaprio and in India their brand ambassadors are Hrithik Roshan and Sonam Kapoor. All of them are celebrities that ooze elegance, style, and a powerful presence.

In the R7 Plus Oppo does have a powerful flagship product, but we will find out whether these efforts pay off when sales figures are accounted for at the end of Oppo’s financial quarter.