Panasonic has launched the latest edition to its Eluga range of phones. The Japanese electronics corporation is looking to enhance its reputation in the Indian smartphone space through the Panasonic Eluga Turbo. The phone is available on Snapdeal and iSpyPrice will help you find the best available deal.
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Before we delve deep in to Panasonic’s current market standing let’s take a brief look at the specifications on the Panasonic Eluga Turbo.
Specifications – Panasonic Eluga Turbo
The Panasonic Eluga Turbo is a dual-SIM phone with a 5 inch HD IPS display. It is powered by a 1.5 GHz 64-bit octa-core processor. This powerful processor is aided by a 3 GB RAM. Like most smartphone brands these days Panasonic also prefers to have its own UI based on an Android version. The FitHome UI, which is based on Android 5.1 Lollipop is one of the more user friendly UIs out there right now. This goes to show that Panasonic is investing in a better software experience for its consumers.
The Panasonic Eluga Turbo has a 13 megapixel rear camera that comes equipped with LED camera and a 5 megapixel front facing camera to boot. The 32 GB internal storage is an extremely good offer for a phone that’s priced Rs. 10,999. This 32 GB storage can be expanded using a microSD card slot. The maximum storage that the microSD slot allows on this phone is also 32 GB.
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The Eluga Turbo comes with 2350 mAh battery which may seem like a bit on the lower side compared to what its competitors are currently offering but let’s not forget that is still a fairly good battery capacity for a mid-range smartphone. The phone also supports 4G connectivity.
The Panasonic Eluga Turbo is available in 3 color variants namely Marine Blue, Champagne Gold, and Rose Gold.
Where does Panasonic stand in the Indian smartphone market?
Panasonic has been a fairly successful brand in India as far as its television and home appliances business is concerned. However, the company is extremely keen to break into the quartet of top mobile brands in the country. Panasonic entered the smartphone race in India in 2013 and has made gradual progress since then but in 2015 the company decided to put the foot on the accelerator and has made its intentions clear.
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Panasonic has stated that it is targeting $2 billion in revenue from its smartphone business alone by the year 2018 and that it wants half of that to come from India. Panasonic is treating India as its smartphone base. This two-pronged approach of expanding globally and exploding locally may be exactly what Panasonic’s mobile business requires. However, the company might want to ensure that its local explosion is on the growth horizon and does not turn into an implosion on the lines of Nokia and BlackBerry.
The company currently has a little over 3 percent market share in India and if it succeeds in achieving its $2 billion revenue targets it could end up trebling its market share by 2018. Having said that Panasonic would need to launch more mid-range smartphones of the Eluga Turbo ilk if it wants to break into the golden quartet in India. Mid-range smartphones will arguably drive more growth in the years to come than any other price segment and Panasonic, much like its competitors, would want to have a good number of options available to its consumers in the ensuing time.